In this scenario, Microsoft will not activate Windows 10 until you provide a product key.

This is the first time you install Windows 10 on your computer or device, in which case it never ran an activated Windows 10 operating system.

In this scenario, your new Windows 10 will automatically activate, free of charge, even if you didn’t enter a product key this time.

This isn’t the first time you’ve installed Windows 10 on your computer or device, and the previous Windows 10 installation was activated, either by buying a new Windows 10 license key or by taking advantage of the free upgrade offer from Windows 7 or Windows 8.1 made by Microsoft in the past.

When you install Windows 10 without providing a serial key, two scenarios can occur: What happens if I install Windows 10 without a product key? Then, continue the installation process of Windows 10 normally: the setup wizard will not ask again to provide the product key. Then, save and run the Media Creation Tool executable file and use it to create a bootable USB memory stick or DVD with Windows 10. Once you land on the page, click or tap on the “Download tool now” button from the “Create Windows 10 Installation Media” section. To get Windows 10, you can use any web browser to download the Media Creation Tool from Microsoft’s website, here: Download Windows 10. You can download Windows 10 without having to tell Microsoft anything: neither your Microsoft account nor your Windows 10 serial key is needed. Actually, there are absolutely no details required from you. No, Microsoft doesn’t ask you for a product key to let you download the Windows 10 installation kit.

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Windows 7 product key